Since launching our YouTube channel in January 2015, Motivation Theory Running has been a beacon for runners worldwide, igniting a movement to empower athletes of all levels to chase their dreams, one step at a time. Founded by John, an East Coast (USA) ultra runner with over a decade of experience and a certified UESCA Ultra Running Coach, our platform has grown from sharing gear reviews, running tips, and motivational stories into a vibrant global community. We’re thrilled to celebrate our 10-year journey and announce our exciting expansion into on-demand curated products, with new items being personally hand- and feet-tested by John as we speak, alongside active collaboration with manufacturers to source quality hydration, supplements, and other essentials tailored for middle-aged and older endurance athletes. Visit us at https://motivationtheoryrunning.com/ to explore our evolving offerings and join the Motivation Theory Run Club on Strava, now nearing 1,500 members worldwide, at http://www.motivationtheoryrunclub.com/!
A Decade of Running Inspiration on YouTubeWhen we launched our YouTube channel in January 2015, our mission was to create a space where runners could find practical advice, in-depth gear reviews, and the motivation to keep going. Led by John, our videos cover everything from selecting the best running apparel to sharing inspiring stories of runners overcoming challenges, with a special focus on middle-aged and older athletes who redefine what’s possible. From documenting John’s comeback to ultra marathons at age 44 after a two-year hiatus to celebrating the triumphs of our community, we’ve built a hub for runners who believe every mile is a victory. With thousands of subscribers and countless stories shared, we’re proud to mark a decade of spreading positivity, kindness, and encouragement through running.
Expanding into On-Demand Curated ProductsOur YouTube community’s passion, amplified by the incredible growth of our Motivation Theory Run Club on Strava—nearing 1,500 members worldwide—has inspired us to take a bold step forward. You told us you needed gear that matches your dedication, so we launched our on-demand curated product line at https://motivationtheoryrunning.com/. Our current offerings, just the beginning, include moisture-wicking apparel like unisex t-shirts, windbreakers, and athletic shorts, plus fun additions like trucker hats, duffle bags, and scented soy candles to keep the running spirit alive. Designed with inclusivity in mind, these products cater to endurance athletes of all ages, particularly those in their 40s, 50s, and beyond. John is personally hand- and feet-testing new MTR products as we write, ensuring only the best make it to our community to support your training and recovery.
Coming Soon: Hydration, Supplements, and More for Endurance AthletesWe’re beyond excited to announce that Motivation Theory Running is actively working with trusted manufacturers to source and launch a line of quality hydration solutions, supplements, and other nutrition-focused products crafted exclusively for middle-aged and older endurance athletes. As we age, our bodies demand targeted support to sustain performance and recovery. Drawing on scientific research, our upcoming lineup will feature science-backed options like protein blends (up to 1.8–2.0 g/kg/day for older athletes), creatine, and beta-alanine to enhance muscle repair, endurance, and fatigue resistance. We’re also prioritizing hydration packs and electrolyte formulas for long runs, plus joint-supporting additions like collagen and nitrates to boost aerobic performance and overall health.Every product will be WADA-compliant and designed to meet the unique needs of mature runners, helping you train smarter, recover faster, and stay hydrated on the go. Whether you’re aiming for a new personal record or running to stay active, this expanded nutrition and hydration range will fuel your journey. Keep an eye out for updates as we test and roll out these game-changing additions!
Why Middle-Aged and Older Athletes?Our YouTube content has always celebrated the resilience of middle-aged and older runners, and our expansion reflects that commitment. Research highlights that older endurance athletes require higher protein intake and targeted supplements to support muscle recovery, joint health, and sustained energy. Our on-demand curated products provide a strong foundation, while our upcoming hydration and supplements will address these needs head-on, empowering you to run stronger and longer. From your first mile to your longest ultra, we’re here to support every step of your journey, proving that age is just a number when it comes to endurance.
Join Our Growing CommunityAs we celebrate 10 years since our YouTube launch in January 2015, we’re grateful for the community that has grown with us, especially the nearly 1,500 members of the Motivation Theory Run Club on Strava http://www.motivationtheoryrunclub.com/. Our expansion into on-demand curated products, with more being tested, plus our work on hydration, supplements, and more, marks a new era for Motivation Theory Running, but our mission remains the same: to inspire and equip runners to achieve their goals. Visit https://motivationtheoryrunning.com/ to shop our current apparel and gear, subscribe to our YouTube channel for fresh content, and join our Strava club to connect with runners worldwide. Let’s keep running, keep pushing, and keep redefining what’s possible—together.
Run strong,
The Motivation Theory Running Team
The Motivation Theory Running Team
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